Plowboys award winning Plowboys BBQ Bovine Bold. Bovine Bold rub is perfect for chicken, pork, beef, and pretty much anything! Bovine Bold rub is the ground beef seasoning of choice. Sprinkle some on your burgers for that little extra kick! During the 14 months it took to create the final formula, all Plowboys cooked with Bovine Bold rub was brisket. It wasnt until after it was on the shelves that they learned what a great ground beef rub it is. Try it in meat loaf, tacos, and especially Sheppards pie. Bovine Bold may have found its ultimate calling: Bolognese. A little ground beef, veal, tomato and Bovine Bold rub makes an excellent dish.